Yahoo axes 2,000 workers

Yahoo has said that it is laying off about 2,000 employees as it struggles to regain its web crown.

The firm said those at risk would be told of their job elimination or phased transition as part of its restructuring, which will save the company $375m every year.

Today’s actions are an important next step toward a bold, new Yahoo! — smaller, nimbler, more profitable and better equipped to innovate as fast as our customers and our industry require, CEO Scott Thompson said in a canned statement — via redwolf.newsvine.com

Google is responsible for misleading ads, Australian court rules

Google is responsible for misleading and deceptive ads that use the name of a company to direct traffic to a competitor’s site, an Australian court ruled on Tuesday.The Federal Court of Australia ruled in an appeal that Google is responsible for misleading and deceptive advertising targeted to appear near search results for a competitor’s name. The Australian Competition and Consumer Commission (ACCC) brought the case to court over four instances of misleading ads. In an earlier ruling a primary judge had ruled in favour of Google.In the four cases, searches for a company’s name brought up sponsored links containing that name — but the links led to the websites of competitors that had paid for the ads — via redwolf.newsvine.com

ACMA warns travel company for breaching Spam rules

The Australian Communications and Media Authority has given a formal warning to Melbourne-based company, Ezystays Pty Ltd, following an investigation that found it breached the Spam Act by sending marketing emails without consent of the recipients.

Ezystays is an Australian company that provides travel related products and services. The ACMA received complaints alleging Ezystays had sent marketing messages by email without the recipient’s consent. Ezystays claimed it was able to send the emails because the recipients’ email addresses appeared on a purchased marketing list. The investigation concluded that the fact an email address appeared on a marketing list did not mean that Ezystays had consent from the recipients to send them marketing messages — via redwolf.newsvine.com

Global Payments: 1.5 Million Cards ‘Exported’

Global Payments, the credit and debit card processor that disclosed a breach of its systems late Friday, said in a statement Sunday that the incident involved at least 1.5 million accounts. The news comes hours ahead of a planned conference call with investors, and after Visa said it had pulled its seal of approval for the company.

In a press release issued 9.30pm ET Sunday, Atlanta based Global Payments Inc. said it believes the affected portion of its processing system is confined to North America and less than 1,500,000 card numbers may have been exported…Based on the forensic analysis to date, network monitoring and additional security measures, the company believes that this incident is contained.

It remains unclear whether there are additional accounts beyond these 1.5 million that were exposed by the breach; the company’s statement seems to be focusing on the number of cards it can confirm that thieves offloaded from its systems — via redwolf.newsvine.com

Bunnings’ plan for 6000 new jobs

Hardware chain Bunnings says its $1.5 billion expansion plan will create 6000 jobs in the next three years.

Bunnings says its plan to build up to 85 new stores in Australia also will create more than 11,500 construction jobs.

We’re very excited about the opportunities we see ahead, the company said in a statement — via redwolf.newsvine.com

Mayor’s speed cameras would help political ally

When Rahm Emanuel was a first-time candidate for Congress, Greg Goldner was behind him, quietly marshalling the patronage troops that helped get him elected. When Emanuel ran for mayor, Goldner was there again, doling out campaign cash to elect Emanuel-friendly aldermen to City Council.

And when the rookie mayor was looking for community support for his school reform agenda, there was Goldner, working behind the scenes with the ministers who backed Emanuel’s plan.

Now, it turns out the longtime allies share another interest — the installation of automated speed cameras in Chicago.

As consultant to the firm that already supplies Chicago its red-light cameras, Goldner is the architect of a nationwide campaign to promote his client’s expansion prospects. That client, Redflex Traffic Systems Inc, is well-positioned to make tens of millions of dollars from Emanuel’s controversial plan to convert many of the red-light cameras into automated speed cameras — via redwolf.newsvine.com

Government uses special powers to slash cancer drug price by 97%

In a landmark decision that could set a precedent on how life-saving drugs under patents can be made affordable, the government has allowed a domestic company, Natco Pharma, to manufacture a copycat version of Bayer’s patented anti-cancer drug, Nexavar, bringing down its price by 97%.

In the first-ever case of compulsory licencing approval, the Indian Patent Office on Monday cleared the application of Hyderabad’s Natco Pharma to sell generic drug Nexavar, used for renal and liver cancer, at Rs 8,880 (around $175) for a 120-capsule pack for a month’s therapy. Bayer offers it for over Rs 2.8 lakh (roughly $5,500) per 120 capsule. The order provides hope for patients who cannot afford these drugs.

The approval paves the way for the launch of Natco’s drug in the market, a company official told TOI, adding that it will pay a 6% royalty on net sales every quarter to Bayer. The licence will be valid till such time the drug’s patent is valid, ie 2020. As per the CL (compulsory licence) order, Natco is also committed to donating free supplies of the medicines to 600 patients each year — via redwolf.newsvine.com

Hobbit pub in Southampton threatened with legal action

The Southampton pub has been accused of copyright infringement by lawyers representing the Saul Zaentz Company (SZC) in California.

The company owns the worldwide rights to several brands associated with author JRR Tolkien, including The Hobbit and The Lord of The Rings.

Landlady Stella Mary Roberts said: I can’t fight Hollywood — via redwolf.newsvine.com

Twitter buys microblogging service Posterous

Twitter has bought the microblogging service Posterous and will be running it as an adjunct to its main client — for the time being, at least.

This team has built an innovative product that makes sharing across the web and mobile devices simple — a goal we share, said Twitter in a statement. Posterous engineers, product managers and others will join our teams working on several key initiatives that will make Twitter even better — via redwolf.newsvine.com

Nuance to acquire medical transcription firm Transcend

Expanding its software-aided medical transcription services, Nuance Communications will purchase medical transcription service provider Transcend Services for US$300 million, the two companies announced Wednesday.

Nuance will fold Transcend’s service into its own significant medical transcription and health care natural language processing (NLP) services. In particular, Nuance is interested in Transcend’s strong presence in the small- to mid-size hospital market, which accounts for about 90 percent of all hospitals in the US.

Medical transcription already accounts for approximately 30 percent of Nuance’s annual revenue, said Carina Edwards, Nuance vice president of healthcare solutions marketing. The purchase of the Atlanta-based Transcend will boost Nuance annual revenue by about $140 million to $150 million per year, the company estimates. The company’s health care practice accounted for $527 million in revenue for its fiscal 2011 — via redwolf.newsvine.com

Coles Twitter campaign goes down, down gurgler

A social media experiment has backfired for Coles, exposing the supermarket to a flood of negative comments on Twitter

The supermarket is the latest company to have a social media marketing exercise go terribly wrong, following blunders from Qantas and Coca-Cola.

The official Coles account last night urged followers to complete the sentence in my house it’s a crime not to buy…

But the PR exercise quickly fizzled as Twitter users inundated the supermarket’s account with negative comments — via redwolf.newsvine.com

The twisted logic of pokie reform

It’s been a few weeks since the Gillard Government backflipped on its agreement with Andrew Wilkie to introduce pokie reform.

In retrospect, and with the benefit of hindsight, it seems that the main lesson to be gleaned from this was, as Tim Costello said a little after event: if something looks like it’s too good to be true, it probably is.

The gambling lobby, notably ClubsNSW and their casino-owning comrades, were never going to take this lying down. Their response was well organised, very well funded, and well targeted at governments (both state and federal) with no stomach for a fight.

The pokie back-down provided, it seems, a case study in how corporate money can defeat social reform. I’m sure it will be studied as such for years to come — via redwolf.newsvine.com

Confessions of a Stratfor subscriber

Yesterday I received an email from Stratfor CEO and founder George Friedman. Deplorable, unfortunate and illegal, he thundered

Having had our property stolen, we will not be victimised twice by submitting to questions about them.

The release of these emails is, however, a direct attack on Stratfor. This is another attempt to silence and intimidate the company, and one we reject. As you can see, emails sent to many people about my resignation were clearly forged.

It’s the most exciting correspondence I’ve ever received from Stratfor.

Unfortunately after all this time as a low-level subscriber, Stratfor has never given me the inside running on a story. Not even once.

Nor, during my years travelling for Foreign Correspondent, have I ever seen evidence that Stratfor’s big corporate clients, who pay many thousands of dollars for their subscriptions, received insights they couldn’t have gleaned if they were avid readers of Britain’s Economist, the august US journal Foreign Affairs, or the excellent Australian foreign policy blog, The Interpreter.

Stratfor’s real talent lies in marketing to corporate America — via redwolf.newsvine.com

Employee had ‘mental capacity of 13-year-old’ says guilty manager

A retail manager who deliberately underpaid an adult employee $30,000 — saying he had the mental capacity of a 13-year-old and didn’t deserve the full amount — has been fined $11,500.

The Fair Work Ombudsman took action against Maria Doherty, who formerly managed and part-owned the Garfield Berry Farm Store in Gippsland, after she underpaid the casual employee by $31,040 between December 2006 and June 2009.

The male staff member, in his 20s, was paid $10.79 to $12.78 an hour, but entitled to almost twice that rate.
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When inspectors raised the problem with Doherty, they were told he had the mental capacity of a 13-year-old and was not worth $17 or $18 an hour,‘ Federal Magistrate Heather Riley said during the court judgment last Friday — via redwolf.newsvine.com

Lucy Lawless in Greenpeace arrest

Actress Lucy Lawless has been arrested, along with five other Greenpeace activists in Port Taranaki, New Zealand.

The arrests end a 77-hour protest at the top of a 53m drilling tower on Shell oil exploration ship the Noble Discoverer.

Protesters boarded the Arctic-bound ship and scaled the drilling tower on Friday morning, locking the access ladder to barricade themselves.

The protesters hung banners from the drilling derrick reading Stop Shell and #SaveTheArctic.

This chapter has ended, but the story of the battle to save the Arctic has just begun, said Lawless, before being arrested.

Seven of us climbed up that drillship to stop Arctic drilling, but 133,000 of us came down — via redwolf.newsvine.com

Rio’s biggest pink diamond gets the cut

The biggest pink diamond ever found by mining giant Rio Tinto is being cut and polished in a painstaking 10-day process.

The 12.76 carat gem to be known as the Argyle Pink Jubilee was found at Rio Tinto’s Argyle mine in the remote east Kimberley region of Western Australia, which produces more than 90 per cent of the world’s supply of pink diamonds.

The gem is being cut and polished as a single stone by Richard How Kim Kam, who has worked for the company for 25 years — via redwolf.newsvine.com

Cancer survivor fights to stop gene ownership

A breast cancer survivor says she is challenging a patent claim on cancer genes because she does not want biotech companies to own human material.

A landmark case challenging the ownership of breast and ovarian cancer genes is being heard in the Federal Court in Sydney today.

Law firm Maurice Blackburn claims four biotech companies do not have the right to patent a set of human cancer genes — via redwolf.newsvine.com

How Companies Learn Your Secrets

One Target employee I spoke to provided a hypothetical example. Take a fictional Target shopper named Jenny Ward, who is 23, lives in Atlanta and in March bought cocoa-butter lotion, a purse large enough to double as a diaper bag, zinc and magnesium supplements and a bright blue rug. There’s, say, an 87 percent chance that she’s pregnant and that her delivery date is sometime in late August. What’s more, because of the data attached to her Guest ID number, Target knows how to trigger Jenny’s habits. They know that if she receives a coupon via email, it will most likely cue her to buy online. They know that if she receives an ad in the mail on Friday, she frequently uses it on a weekend trip to the store. And they know that if they reward her with a printed receipt that entitles her to a free cup of Starbucks coffee, she’ll use it when she comes back again.

In the past, that knowledge had limited value. After all, Jenny purchased only cleaning supplies at Target, and there were only so many psychological buttons the company could push. But now that she is pregnant, everything is up for grabs. In addition to triggering Jenny’s habits to buy more cleaning products, they can also start including offers for an array of products, some more obvious than others, that a woman at her stage of pregnancy might need.

Pole applied his program to every regular female shopper in Target’s national database and soon had a list of tens of thousands of women who were most likely pregnant. If they could entice those women or their husbands to visit Target and buy baby-related products, the company’s cue-routine-reward calculators could kick in and start pushing them to buy groceries, bathing suits, toys and clothing, as well. When Pole shared his list with the marketers, he said, they were ecstatic. Soon, Pole was getting invited to meetings above his paygrade. Eventually his paygrade went up.

At which point someone asked an important question: How are women going to react when they figure out how much Target knows?

If we send someone a catalogue and say, ‘Congratulations on your first child!’ and they’ve never told us they’re pregnant, that’s going to make some people uncomfortable, Pole told me. We are very conservative about compliance with all privacy laws. But even if you’re following the law, you can do things where people get queasy — via redwolf.newsvine.com

Bogus call centres fleece retirees in sophisticated scams

Organised crime gangs are targeting retirees with increasingly sophisticated scams that may have cost thousands of elderly Australians more than $100 million.

Police and the Australian Crime Commission told the Herald fraudsters were going to extreme lengths to backstop their scams by manning multiple phones with informed, convincing associates.

The Crime Commission — which has set up a joint task force called Galilee with state and federal law enforcement bodies — estimates that more than 2400 individuals, 800 companies and 51 superannuation funds have lost $93 million so far.

On average, victims have lost about $130,000, with losses ranging from $35,000 to more than $4 million — via redwolf.newsvine.com