Coles Twitter campaign goes down, down gurgler

A social media experiment has backfired for Coles, exposing the supermarket to a flood of negative comments on Twitter

The supermarket is the latest company to have a social media marketing exercise go terribly wrong, following blunders from Qantas and Coca-Cola.

The official Coles account last night urged followers to complete the sentence in my house it’s a crime not to buy…

But the PR exercise quickly fizzled as Twitter users inundated the supermarket’s account with negative comments — via redwolf.newsvine.com