Celebrities in Advertising Are Almost Always a Big Waste of Money

As the most significant event in advertising grows nearer, it will be interesting to see how many brands enlist the endorsement services of celebrities during the Super Bowl. After all, popular wisdom asserts that getting a celebrity endorsement is a tried-and-true, simple-to-implement way to maximize advertising effectiveness. Sure, it’s expensive, but celebrities always yield stronger ties with viewers and, ultimately, greater sales, right?

Wrong. Over the course of last year, time and time again we observed incredibly low effectiveness scores of TV ads starring celebrities. From Tiger Woods to Donald Trump, we found that with rare exception, celebrity endorsements were largely ineffective and failed to yield the benefits popular wisdom promises — via redwolf.newsvine.com

Chemistry Crayon Labels by QueInteresante

Children play and draw with crayons practically every day, so why not make the experience more educational? While children are coloring, they are also exposed to the names of chemicals that will make those colors! So instead of thinking I want green they will think I want Barium Nitrate Ba(NO3)2 Flame and then when they take chemistry in high school and their teacher sets some gas on fire and it makes a green color and they ask the class what chemical it was your student will know it was Barium! Genius! — via Etsy

Beached House / BKK Architects

The recurring ritual that plays out in the journey to the holiday home is integral to the conception of this house: the car and its contained interior; the stop off for provisions in the last town before arrival; getting out and unchaining the entry gate before driving onto the site; the wall that confronts them, the view denied; the welcoming gesture of the front portal wedge; and the final release to the view as one enters the main living spaces.

Beached House continues BKK Architects interest in the curation of the domestic as a sequence of unfolding spaces that deny, and then release views. The journey through the house is through a series of subtly shifting spaces that alter one’s orientation to climate and terrain — via ArchDaily

Wolves

Benny came to the birthday party because his mom had volunteered him to help supervise the children. He must have felt out of place being the lone teenage boy amidst a flock of over-excited six-year-old girls, but we welcomed his presence. We saw him as a sort of prop that we could manipulate in our imaginary games – a living, breathing human that would submit to pretending to be whatever we wanted it to pretend to be. On that particular day, we wanted to play a game called wolf pack which we had invented after watching a documentary about the hunting tactics of wolves — via Hyperbole and a Half

JD House / BAK Architects

The 20m x 30m plot of land in the coastal Mar Azul forest in Buenos Aires, Argentina is the site for BAK Architects‘ JD House, a residence designed in concrete, wood and glass and blended into the topography and vegetation on the site. The preliminary specifications for the house required two bedrooms, two bathrooms and a large, flexible social area, integrated into the kitchen, that could accommodate different activities for the guests that are expected to visit. The client also specified that generous outdoor expansions were available on the site — via ArchDaily

Lange’s New Saxonia Thin

For 2011 Lange is redsigning the Saxonia family, and the new Saxonia Thin offers discrete luxury and classic elegance in a case that measures only 5.9m thick. And at 40mm in diameter, the Saxonia Thin makes a stylish statement on the wrist — via WatchTime

Laboratory / Randy Brown Architects

The architect purchased this property and decided to move into the house while phasing construction projects. The intention is for the project to be a laboratory for architectural experiments.

The site is in the country in a partially wooded area with rolling hills with views to the west and south. The existing house is located on the highest ground of the site on the edge of where the trees meet the native prairie grass meadow — via ArchDaily