World Wrestling Federation Entertainment Drops The ‘F’

World Wrestling Federation Entertainment, Inc dropped its name on Monday and put down the famous logo. The new name will be World Wrestling Entertainment, or WWE. The company said that the change was due in part to a losing battle with the World Wildlife Fund over the use of the initials and it more firmly entrenches the entertainment as violent theatre versus actual sport

Nike Can’t Just Say It, Court Rules

Corporations can be found liable for deceptive advertising if they make misleading public statements about their operations and conduct. In its 4-3 decision, the California Supreme Court said Nike and other corporations are not protected by the First Amendment when they present as fact statements about their labour policies or company operations in advertisements, press releases, letters to the editor or public statements

Archaeologists stumble on new pyramid

Archaeologists have stumbled on a 4,500-year-old pyramid in Egypt containing the tomb of a queen whose identity remains a mystery. The latest discovery was made by a Swiss team excavating the tomb of the 4th dynasty pharaoh Redjedef, son and successor of Cheops who was also known as Khufu

Adobe wins Macromedia patent suit

Software maker Adobe won its lawsuit Thursday claiming that rival Macromedia infringed on the company’s patents. Adobe filed the suit in August 2000, alleging that the user interface of Macromedia’s Flash Web animation tool infringed on Adobe’s patent for tabbed palettes, a feature that allows users of design software to rearrange the work space on the PC screen

Study: File sharing boosts music sales

Hundreds of millions of songs may illegally trade hands online every month, but file swapping may actually be causing people to spend more money on music. A study by Jupiter Research reports that about 34% of veteran file swappers say they are spending more on music than they did before they started downloading files. About 14% of heavy file traders say they now spend less on music

Fire Extinguisher Balls

Woradech Kaimart, a Thai inventor, has come up with throwable fire extinguisher balls. You just toss them into the fire, or place them in high risk areas, and they explode from the heat and spew various fire-retardants all over the place. According to the article, they will soon be on sale in Thailand’s 7-Eleven stores and are being considered by US-based fire and safety supply company Tyco — via Slashdot

Sun Posts OpenOffice for Free Download

A free version of Sun’s StarOffice business productivity suite is now available for download from OpenOffice.org, an open-source developer community sponsored by Sun. OpenOffice.org 1.0 provides a selection of software nearly identical to Microsoft Office’s. Both suites feature word processor, spreadsheet, and presentation programs. OpenOffice.org 1.0 is a less expensive alternative, however, and supports more operating systems

Turner CEO: PVR Users Are Thieves

When asked why personal video recorders are bad for the industry, Turner Broadcasting CEO Jamie Kellner says; Because of the ad skips… It’s theft. Your contract with the network when you get the show is you’re going to watch the spots. Otherwise you couldn’t get the show on an ad-supported basis. Any time you skip a commercial or watch the button you’re actually stealing the programming — via Slashdot