Meet The Nauga / Uniroyal

In the 1960s, the United States Rubber Company (Uniroyal) introduced the world to their discovery of a supple synthetic leather substitute called Naugahyde, primarily for use as an auto seating leatherette material. It made its debut on The Tonight Show with Johnny Carson. Their brilliant Mad Men advertising idea was to create a fictional creature called the NAUGA from which the Nauga hyde was harvested. Needless to say, it was a huge hit — via Arcane Images