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The man who launched a million minimalist movie posters
(try not to hold that against him), graphic designer Saul Bass may have spent most of his career advertising other people’s work, but in doing so he quietly became one of the most iconic pop artists of the 20th century. He didn’t work in the movies very often, but many of the posters and title sequences he created have grown to be as famous as the films for which he created them. Directors were floored by Bass’ ability to distil a story down to its bare essence — how his thick black lines and bold swatches of colour seduced and focused a viewer’s attention where other posters would simply try to overwhelm it — and legendary auteurs like Otto Preminger would fight the studios to protect Bass’ creative freedom. His style was so striking and influential that it was widely copied in his own time, and many of the posters that are still attributed to Bass were actually created by imitators (e.g West Side Story
and It’s a Mad Mad Mad Mad Mad World
) — via IndieWire
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