Concepto to push parts as Swatch Group alternative

The Concepto Watch Factory, a Swiss manufactory that develops and manufacturers top level watch movements and complex mechanisms in-house, has set up a new company called Optimo Assortments which hopes to become a serious alternative to Swatch Group-manufactured parts.  As Reuters recently reported, Swatch Group is the industry’s parts supermarket, with its ETA unit providing as much as 80 percent of Swiss movements and its Nivarox arm dominating the market for escapement and oscillating parts, which make up the heart of a watch’s mechanism.  However for many years Swatch Group has been in the process of reducing its watch supply to rival watchmakers, setting off a scramble in the industry to source alternative parts — via

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