Top bosses admit: Tweets, Facebook Likes influence decisions

Nine out of 10 execs think Big Data — the hoarding of information from server logs to social networking posts — is the fourth most important input to a business. The execs questioned in a survey published yesterday described data sets as the fourth factor of production after land, labour and capital.

The research by the Economist Intelligence Unit and funded by Capgemini examines the role of Big Data in influencing management decisions. Of the 600+ senior execs questioned, 65 per cent of them asserted that more and more management decisions are based on hard analytic information, as opposed to just having a hunch — via redwolf.newsvine.com

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