Aussie’s online bubble generating $10m a year

With a couple of Macs, the internet and a great idea, Melbourne entrepreneur Martin Hosking has built a global business with more than 7 million unique products — a number that grows by more than 5000 a day.

The business, Red Bubble, is a kind of iTunes app store for artists and its success has some of iTunes’ hallmarks. All business transactions are completed online and now all in the cloud, even its accounts and personnel files.

It sells fascinating stuff at modest prices, is as fanatical as Apple about quality and its community has some of the cult aspects you find among Apple devotees.

It’s an all-Macintosh environment, even to the iMacs used to run daily Skype video conferences between the company’s headquarters in Melbourne and the US office it opened recently in Palo Alto, California — via

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