Much Much Go

Much Much Go

I spent most of last Saturday at Australia’s top custom shop, Deus Ex Machina, as one of the judges of the inaugural Boundless Enthusiasm Bike Build-Off. There were over thirty bikes in the yard, with chrome and paintwork glinting under the unseasonably hot sun. Before the judging officially started, I wandered around incognito and checked out the bikes. Four machines immediately jumped out at me, and of those four, just one appeared to meet the primary judging criteria: Making the most with the least. That bike was Much Much Go, built by industrial designer Nick Eterovic. And by the end of the day, Nick had won not only the First Prize, but also the People’s Choice award — via Bike EXIF

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