Business, Technology

Cisco loses logo lawsuit against WiFi inventor boffinhaus

Cisco’s suffered a legal reversal in Australia, where the nation’s Trade Marks Office has ruled the logo of Australia’s Commonwealth Scientific and Industrial Research Organisation (CSIRO) is not an attempt to imitate or cash in on the Borg’s bridge badge.

CSIRO’s logo is supposed to be a stylised map of Australia. Cisco’s reimagining of the Golden Gate bridge and/or an graph is well known.

Cisco objected to the CSIRO’s application to trademark its logo. The Borg’s beef seems to have been that the colours and wave design in both logos are similar and therefore perhaps confusing to punters. That CSIRO’s desire to have its logo classified as pertaining to software and “telecommunications” didn’t help either.

CSIRO has form in the latter field: astronomers there did the basic work that led to the creation of WiFi and the organisation has scooped hundreds of millions in patent royalties from technology companies, including Cisco. The case therefore has an ironic element, as Cisco makes millions from WiFi kit every year — via redwolf.newsvine.com

Share this Story
  • Design

    Cherry Hill / Oliver Hill

    1930s Oliver Hill-designed Cherry Hill art deco property on the Wentworth Estate, Surrey is a grade II-listed property and one-time home ...
  • Design

    UR-210 Black Platinum / Urwerk

    A platinum watch with a black PVD coating is a true rarity in the watch world, which makes the Black Platinum ...
  • Design

    Autobahn Streak / JSK Moto

    California-based JSK Moto have built a BMW R nineT-based cafe racer — via Bike EXIF Related
  • Design

    Schwartz House / Hal Levitt

    This 1960s Hal Levitt mid century property in Palm Springs, California is just on the market. Palm Springs is never a cheap ...
  • Design

    Mid Century Modern Renovation / Haus

    Local boutique design studio Haus recently completed a comprehensive renovation of a mid century modern home in the Meridian Hills neighbourhood of Indianapolis. ...
  • Science

    Why Is Blue So Rare In Nature? / It’s Okay To Be Smart

    Among living things, the color blue is oddly rare. Blue rocks, blue sky, blue water, sure. But blue animals? They are ...
Load More Related Articles
Load More In Business

Leave a Reply

Your email address will not be published. Required fields are marked *

Photos from Flickr