Australian consumers are embracing digital commerce, but Australian retailers are failing to build long-term relationships with their customers online, according to new research.
More than 50 per cent of Australians have been described as digital buyers
who prefer to buy online where possible
, a statistic that puts Australians among the top digital consumers in the world.
But the Australian retail sector is late to the party. A recent Deloitte survey found that Australian retailers are going digital at a snail’s pace
.
More than 50 per cent of respondents expect to generate less than 2 per cent of their Christmas sales online.
And while David Jones’ 1000 per cent quarterly increase in online sales recently made headlines, this increase comes from a very low base, with digital commerce now accounting for a mere 1% of the retail giant’s total sales figure — via redwolf.newsvine.com
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