Nick Cave to sing Barossa’s praises

A $6 million tourism campaign has been launched to promote the Barossa Valley as the nation’s top food and wine destination.
The advertisement features a soundtrack by Australian singer Nick Cave and will appear on television networks around Australia from 2 June 2.

There will also be a digital and print media campaign, in an effort to attract interstate visitors.

Tourism Barossa chairman Chris Pfeiffer said there was more to the Barossa Valley than wine production — via

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