How Many Domain Names Should You Protect?

Right-wing lobbyist group the Australian Christian Lobby (ACL) undoubtedly isn’t thrilled that the domain name australianchristianlobby.org has been registered by Australian Cat Ladies, a group which shares the same initials but vocally supports marriage equality, a cause the Christian ACL has repeatedly argued against. I’m very willing to enjoy any embarrassment heaped on the narrow-minded bigots at the Christian ACL, but the situation doesn’t demonstrate that all organisations need to register every possible URL associated with their cause.

Advising businesses to register URL variations of their name is a commonplace, often couched in terms of trademark protection. However, it’s not a cost-free business. While .org and .com domain names are relatively cheap, the same isn’t true of country domains.

The value of multiple domains is questionable in a world where the most common search terms include common sites. For many people, the domain name simply isn’t something that registers. In that scenario, registering minor variants seems like a pointless waste of time — via redwolf.newsvine.com

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