Australian Do Not Call Register operator breaches Register

The company to which Australia outsources operations of its Do Not Call Register has been fined for making telemarketing calls to numbers listed on the Register (not The Register, which we italicise).

Australia implemented a Do Not Call Register in 2007, after consumer anger about telemarketing moved the federal government to act. If consumers choose to be listed on the Register, telemarketers must not call 30 days after the date of enrolment. The Register was well-received by consumers and the direct marketing industry, with the latter accepting it as an inevitability.

A contract to operate the service was awarded to Service Stream Solutions, a listed company the Australian Communications and Media Authority (ACMA) says still operates the service today.

ACMA also says a 10 week campaign arranging installations for energy-saving products conducted by Service Stream used numbers listed on the Register, because the list wasn’t re-checked against the Register.

That’s a silly thing to do, because ACMA suggests calling lists should be checked every 30 days — via redwolf.newsvine.com

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