Irn Bru firm AG Barr and Britvic agree merger

Soft drink rivals AG Barr and Britvic have agreed the terms of a merger which creates one of Europe’s largest soft drinks companies.

Irn Bru maker AG Barr and Tango producer Britvic opened discussions about a merger in September.

The new combined company will be called Barr Britvic Soft Drinks plc and will have annual sales of more than £1.5bn.

The merger is likely to see about 500 jobs cut from combined headcount of just over 4,000 people — via

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