Unsocial Media: The Uselessness Of Facebook And Google+

Google+ is apparently a success, according to many tech reporters. Anecdotal evidence suggests that most people are using G+ to post inside Circles. Some 11,000 people have added me to G+ circles — but, apparently, none of the ones they post to. Of the 150+ people I had in circles, precisely three of them posted content I could see. When I posted content, only a thin fraction of those 11000 people could see it, because at some point I got tuned out by the system. G+ is therefore useless to me, and I just nuked my circles.

Facebook Pages allow some 16% of the people who clicked Like on a Page to see the posts from that Page. Regardless of whether or not those people specifically requested those posts in their News Feed. If a Page owner wants to access the eyeballs of more of the people who clicked Like on a Page because they wanted to see that Page’s posts, that Page owner has to pay to Promote those posts. I would currently have to pay USD $10 to ensure that all the people who Liked the official Warren Ellis Page on Facebook actually saw one single post. Facebook Pages are therefore useless to me.

(Of the 150+ people I had as Friends on my personal page, maybe five people were aware I was actually there, so I’ve nuked my friends list there, too.)

None of this is important, you understand. But I’ve not been paying a huge amount of attention to social media this year. Until it became time to start thinking about raising awareness of GUN MACHINE. So I’ve had to dig into this a bit — I’ve been talking about this in the newsletter, too — via redwolf.newsvine.com

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