New privacy laws could mean opt-outs in all direct marketing and $1.1m fines for rule breakers

How marketers use data to target new and existing customers is to get tougher if new laws are passed, industry body ADMA has claimed.

Among the new rules would be mandatory opt-outs in all direct marketing — including social media – and heavy fines of $1.1m for those who flout the rules, the marketing body says. But the Senate has recommended that a proposal to ban direct marketing altogether be dropped, as well as the need to deal with customers anonymously or enabling them to use a pseudonym — via

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