Game of Thrones: How not to distribute content

The incredibly popular HBO series Game of Thrones is a fascinating case study. Not only in terms of constructing and maintaining dramatic tension in a TV series, but also in how not to distribute content.

It’s proof that content distribution needs a new model. The show has become not only one of the most successful series aired on the US subscription network, but more notably, it is the most pirated TV show of all time.

Moments after each episode screened on HBO in the US, record numbers of people were downloading the program on torrent sites. It averaged around 3m downloads per episode, a high proportion of them in Australia — via

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