Trade secrets of oldest family firm in US

Nearly 400 years ago, in 1623, Avedis Zildjian founded a cymbal-manufacturing company in Istanbul.

Now run by 14th generation family member Craigie Zildjian, along with her sister Debbie, the company has outlasted empires, survived a move overseas to the US, and thrived during the economic turmoil of the Great Depression and two World Wars.

Today, the company controls 65% of the world’s cymbal market, and took in more than $50m in revenues last year.

But for the Zildjians, it’s more than just a business — via redwolf.newsvine.com

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