No EU trademark for chocolate rabbit, says court

A Swiss-made chocolate bunny, wrapped in gold foil and with a red ribbon around its neck, cannot be registered as a trademark, the EU court has ruled.

Lindt and Spruengli have made the rabbit since 1952 and applied for an EU trademark in 2004.

But other firms make Easter chocolate bunnies too and an Austrian company has even wrapped them in gold foil.

Now the European Court has confirmed an earlier ruling that Lindt’s rabbit is devoid of any distinctive character¬†— via

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