MPAA: Piracy is NOT Theft After All

For decades the entertainment industry used the word theft to refer to piracy.

Most famous is probably the You Wouldn’t Steal a Car ad. But virtually all press releases of outfits such as the MPAA refer to stealing or theft.

All of a sudden, however, MPAA boss Chris Dodd is whistling a different tune.

After the SOPA revolt earlier this year the movie industry group realised they have to position themselves better.

We’re going to have to be more subtle and consumer-oriented, Dodd says.

We’re on the wrong track if we describe this as thievery — via

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