Rolex USA awarded damages against counterfeiter

Rolex USA is starting to crackdown on counterfeiters blatantly imitating and selling its products for huge profits on the internet. It has won nearly $160,000 in court after taking the owner of two websites selling fake Rolex watches to court in New York.

Gabriel Alvarez had been running and that sold fake Rolex watches for about $100 as well as other counterfeit goods masquerading as products from brands including Breitling, Armani, Bulgari and Chanel. The site openly advertised that the goods it sold were fakes — via

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