Yahoo fires chief and puts itself up for sale in search for success

It was once the world’s leading search engine, its founders held talks about a merger with Rupert Murdoch’s News Corporation — and it even managed to fend off a $44bn takeover bid by Microsoft. But Yahoo has put itself up for sale, after firing its chief executive of 18 months Carol Bartz by phone.

A fierce manager with a proclivity for swearing, Bartz was brought in to revive Yahoo’s fortunes after the company rejected the Microsoft bid, but she was unable to match the pace of innovation of the new Silicon Valley giants – Google, Facebook and a resurgent Apple.

Her dismissal prompted what Yahoo said was “comprehensive strategic review to position the company for future growth — via redwolf.newsvine.com

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