Google acquires G.co domain for its shortened URLs

Google has acquired G.co to use as the exclusive domain for shortened URLs of its sites, following in the footsteps of other major Internet companies that have bought .co domains recently and bypassing the crowded field of .com sites.

Google will use G.co for creating URLs that act as shortcuts to its sites, making their URLs easier to distribute via social networks and microblogging services and simpler to remember for end users — via redwolf.newsvine.com