Europe moves to give consumers control of online advertising

More companies that advertise on the Internet in Europe will give consumers the option to turn off advertisements that collect data on their audiences ahead of European Union regulations soon to come into effect.

The Internet Advertising Bureau (IAB) Europe released guidelines on Thursday called the OBA (Online Behavioral Advertising) Framework. It details how advertisers can inform consumers of behavioral tracking technologies and give them the option of turning the tracking off — via redwolf.newsvine.com

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