Google fires back about search engine spam

The Google folks are taking issue over spam and the quality of Google searches which some have claimed has gone down in recent months.

Today on its official blogsite, the company’s Matt Cutts, Principal Engineer stated: January brought a spate of stories about Google’s search quality. Reading through some of these recent articles, you might ask whether our search quality has gotten worse. The short answer is that according to the evaluation metrics that we’ve refined over more than a decade, Google’s search quality is better than it has ever been in terms of relevance, freshness and comprehensiveness. Today, English-language spam in Google’s results is less than half what it was five years ago, and spam in most other languages is even lower than in English. However, we have seen a slight uptick of spam in recent months, and while we’ve already made progress, we have new efforts underway to continue to improve our search quality — via redwolf.newsvine.com

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