News Ltd-affiliated realestate.com.au becomes biggest yet to ditch autorefresh

The anti autorefresh momentum has continued to build for Australia’s digital industry with Realestate.com.au becoming the first mass reach News Ltd controlled website to sign up for the Audit Bureaux of Australia’s digital audit.

A condition of receiving an ABA audit is that sites cannot use autorefresh – where whole pages are automatically updated every few minutes – with advertisers potentially paying several times for the same set of eyeballs plus the associated ad serving costs — via redwolf.newsvine.com

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