Apple has already made no bones about its telco-bypassing content strategy — which, as I have previously observed, makes redundant the millions companies like Telstra have put into staking claims in the content space. But by intrinsically supporting VoIP — and then allowing developers to fund it with iAd, a mobile advertising model that seems to offer absolutely nothing for the carriers that deliver it — Apple has pushed mobile telcos into a difficult place from which it will be hard to emerge
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