Goes Pro, Tells To

The short gloves are off. Earlier today, both Google and Facebook got into the URL shortening game with and Google’s move in particular is a direct challenge to, the rising independent standard among link shortening services.’s response is in effect to ask publishers and consumers who they trust with all their data: Google or the rest of the Web? To that effect, it is rolling out a new service called Pro, which allows Web publishers to to send out short links with their own branded (short) domain names such as,,, or Publishers in the beta include AOL, Bing, foursquare, Hot Potato, the Huffington Post, Meebo, MSN, the New York Times, the Onion, TechCrunch and the Wall Street Journal. Pro accounts is where all the money is, although is not yet charging

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