Gateway Relaunches in Australia

The long-absent PC brand Gateway has been re-launched in Australia, attempting to target the fashion-conscious consumer. Acer, who acquired Gateway in 2007, has positioned the cow-patterned brand at the style-conscious, realigning the Acer brand for the tech-savvy, while its Emachines division will be targeted at the budget-oriented user. There are no plans to bring the Packard Bell brand into Australia. Unlike in the past, Gateway machines will be found in retail stores rather than a direct sales model, with Harvey Norman listed as the major launch partner