Phorm Shares Fall as BT Opts Out

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7 July 2009
38 second read
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Shares in the online ad firm Phorm have fallen by more than 40% after BT said it had no immediate plans to use the service that tracks online behaviour. Phorm serves up adverts related to a user’s web browsing history, which it monitors by taking a copy of the places they go and search terms they look for

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