Yahoo To Anonymise Logs After 90 Days, Compared to Google’s 9 Months

Today, Yahoo upped the ante when it comes to protecting search engine users’ privacy, announcing a new data retention policy providing for anonymisation of search queries — as well as page views, page clicks, ad views and ad clicks — after 90 days. This announcement comes on the heels of Google’s announcement in September that it would be anonymising its logs after 9 months

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