Amazon.com’s Green Idea is Brown

Sometimes the greenest technology improvement is going back to the old low-tech option. Amazon.com announced Monday it’s working with retailers to cut back on the packaging you’ll need to open to get to your goods. The Seattle-based company plans to start shipping items in plain brown cardboard boxes, instead of putting a pre-boxed or plastically sealed item inside another Amazon box. The cardboard box will have Amazon, and in some cases the retailer’s name, on the front