Google’s DoubleClick to Sell Search Marketing Unit

Google plans to split off its search marketing arm from its affiliate marketing business and sell the search marketing business at its recently acquired DoubleClick advertising technology unit. The online search and advertising leader is looking to spin off its Chicago-based search marketing business, Performics, which employs 200 of DoubleClick’s 1,500 staff. Tom Phillips, director of DoubleClick’s integration efforts with Google, said the company wants to dispose of the search marketing business to eliminate the perception Google might favor the unit in its search results and other efforts