In Test, Canadian ISP Splices Itself Into Google Homepage

A screen shot posted to the web over the weekend seems to show that Canada’s largest provider of high-speed internet access is exploring a controversial data substitution technique that lets it add its own content to the web pages customers visit. Expect this development to become Exhibit A in the case for net neutrality legislation. Lauren Weinstein, a technology consultant in Los Angeles and a long-time Internet activist, posted a screen-shot of a Rogers-modified Google search page this past Saturday on his blog. Rogers vice president of communications Taanta Gupta confirmed that Rogers is experimenting with this technique as a way to communicate with its customers