Google Sued Over Deceptive Search Results

Google claims to rank search results by relevance, but the search engine engages in deceptive conduct by selling off the top positions to commercial partners, a Sydney court has heard. The Australian Consumer and Competition Commission (ACCC) is taking world-first legal action in the Federal Court against Google Inc over allegedly deceptive conduct related to sponsored links on its websites. The ACCC has brought a two-pronged case against Trading Post and Google — including subsidiaries Google Australia and Google Ireland — for potentially misleading consumers. The consumer watchdog alleges Google does not do enough to differentiate organic search results — those ranked by relevance — from sponsored links which appear at the top of the results page — via Slashdot

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