ABC Announces Digital Media Strategy

The New Media division will disappear under a wide-ranging restructure announced by ABC managing director Mark Scott today. Mr Scott says the changes will enable the ABC to maintain its leadership in the digital media world. The changes to be introduced in coming weeks in consultation with staff includes pursuing the potential for new revenue streams afforded by digital technology, including video-on-demand, the digitisation of the ABC archive and partnerships to disseminate ABC content more widely

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