Of Internet Users, Only 4% Knowingly Use RSS

Recent research conducted by Yahoo! and Ipsos reveals that while 12% of surveyed Yahoo users know what RSS is, only 4% of surveyed Internet users use it [PDF] and know they use it. Podcasting is also reviewed, with the conclusion that 2% of surveyed people use it. The increasing number of blogs should go with an increasing number of syndicated readers, as they are now an important part of the web

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