The Genetiate‘s people claim that with over 500,000 collisions between cars and deer every year, the cost in lives and money is staggering. While insurers pay over a billion dollars in claims annually, over 200 people are killed. Countless other drivers and passengers suffer injuries and other serious medical complications. Many deer and their young suffer the same fate. By implanting the gene of a special jellyfish into deer, the transgenic NightSave deer produced by Genetiate (patent pending) have fluorescing hair and skin when illuminated by car headlights. The implanted gene has no other effect on the deer, who appear normal in daylight. The NightSave project aims to reduce the number of night time deer/auto collisions, saving the lives of both deer and people — via Improbable Research
The Glow of Safe Deer
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