According to Chuck Jones, Road Runner and Wile E Coyote’s creator and chief director, he and the artists behind the Road Runner and Wile E cartoons adhered to some simple but strict rules — via Warren Ellis
Rule 1: Road Runner cannot harm the Coyote except by going
Beep! Beep!
Rule 2: No outside force can harm the Coyote — only his own ineptitude or the failure of Acme products
Rule 3: The Coyote could stop anytime — if he was not a fanatic
Rule 4: No dialogue ever, except
Beep! Beep!
Rule 5: Road Runner must stay on the road — for no other reason than that he’s a roadrunner
Rule 6: All action must be confined to the natural environment of the two characters — the southwest American desert
Rule 7: All tools, weapons, or mechanical conveniences must be obtained from the Acme Corporation
Rule 8: Whenever possible, make gravity the Coyote’s greatest enemy
Rule 9: The Coyote is always more humiliated than harmed by his failures
Rule 10: The audience’s sympathy must remain with the Coyote
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