Pantone for Tea

Using design as a medium for exploring everyday rituals from drinking tea to watching television, the British designer Onkar Singh Kular has developed a series of conceptual products since graduating from the Royal College of Art in 2002.
He created a set of mugs in each of 128 Pantone shades of brown so that each family member or co-worker can choose the mug corresponding to their favourite colour of tea. Whenever a relative or colleague makes tea for them, they will be able to tell from the colour of the mug exactly how strong it should be and how much milk to add — via BoingBoing

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