A Novel Anti-Piracy Tactic: Lower Prices

The film industry is fighting rampant piracy in Russia with a new tactic: cutting prices. To fight piracy in Russia, where 9 out of 10 DVDs are illegal copies, Columbia TriStar, a division of Sony, will price discs at no more than 299 rubles, or just over US$10, less than half of the current price. Warner Home Video, a division of Time Warner, has already cut its prices in Russia to the equivalent of US$15

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