Which Came First? The Business Card Or The Logo? + Cereal

I’ve had an interesting couple o’ days with a freelance client I just picked up. I got the go ahead on tuesday-ish. On wednesday afternoon I get a call from the other person I’m working on this project with. Let’s call them Red Wolf. So Red Wolf calls me just as I’m leaving day job / full-time work early ’cause I felt like shit, and informs me that client X wants new logo by friday so he can whack ’em on business cards, and that I should give him a call. You bet I should give this guy a call. Who the hell decides to organise logo design three days before he goes to print? I’ll tell you who, people who think design is just about some pretty shapes ‘n’ colours. These are the people who think that they are also designers because they know some, or own a copy of Photoshop. AAARGGGGHHH!!!!!!

You know what, there are designers who take this approach, and I pity them. These guys only see the surface of what their craft is / should be, in fact they don’t even see it as a craft. Then there are the designers who take a good, well thought out and researched approach to their work. These are the guys who make informed and educated descisions on colour, shape, typography and etc., as well as using their artistic and intuitive sensibilities. What can I say there are designers, and then there are good designers.

Sigh! Everyone thinks they are a designer. Sorry to burst any bubbles, but chances are you are not. Using the lastest fonts won’t help you, neither will using white, grey and orange. Knowing basic concepts or buzz words such as consistency, usability, font, pixel or rounded corners isn’t going to perform any transformations either.

Logo is done now and I sent off an .eps and .ai files to client X so they could shove them infront of their print guy. I then got an email back with him saying he couldn’t open the files. Then another saying I opened it in Photoshop, but it’s cropped weird can you fix this. This e-mail was met with some grinding of teeth, and responded in such a way as to educate him succinctly and diplomatically on the ways of graphic design and print. All seems fine now.

On another note, I’ve actually been eating breakfast at work in the mornings now. Our ceo’s son got a whole swag of mini cereal boxes for free. They kinda fell of the back of a truck.

Share this Story
  • Art

    Geometric Pattern: Aperture: Black Outline / Red Wolf

    Geometric Pattern: Aperture: Red/Black Geometric Pattern: Aperture: Orange/Black Geometric Pattern: Aperture: Yellow/Black Geometric Pattern: Aperture: Green/Black Geometric Pattern: Aperture: Blue/Black Geometric ...
  • Art

    Geometric Pattern: Octagram: Retro / Red Wolf

    Geometric Pattern: Octagram: Algal Bloom Geometric Pattern: Octagram: Ashbury Geometric Pattern: Octagram: Blood Orange Geometric Pattern: Octagram: Mysterioso Geometric Pattern: Octagram: ...
  • Art

    Geometric Pattern: Octagram: Layer / Red Wolf

    Geometric Pattern: Octagram: Blueberry Geometric Pattern: Octagram: Butterscotch Geometric Pattern: Octagram: Lavender Geometric Pattern: Octagram: Linen Geometric Pattern: Octagram: Peach Geometric ...
  • Art

    Geometric Pattern: Octagram: Duo / Red Wolf

    Geometric Pattern: Octagram: Argent Geometric Pattern: Octagram: Creamsicle Geometric Pattern: Octagram: Elizabeth Geometric Pattern: Octagram: Luxe Geometric Pattern: Octagram: Roma Geometric ...
  • History

    The Tiny Doors in the US Capitol / Architect of the Capitol

    Have you ever wondered what these tiny doors at the US Capitol are for? — via Youtube
  • Art

    Geometric Pattern: Octagram: Quad 2 / Red Wolf

    Geometric Pattern: Octagram: Bangalow Geometric Pattern: Octagram: Barracuda Geometric Pattern: Octagram: Gaga Geometric Pattern: Octagram: Miami Geometric Pattern: Octagram: Plum Geometric ...
Load More Related Articles
  • Art

    Sydney Gallery School To Lose Gallery

    I’m a part-time fine arts student at Meadowbank TAFE, also known as the Sydney Gallery School. I’ve just found out that ...
  • Technology

    Adobe Not Releasing Universal Binaries Of Current Software

    Adobe have posted this question and answer PDF regarding Adobe products running on the new Intel-Based Macs. Looks like the Photoshop TV guys were right, a Universal Binary will not be available for CS2, Adobe will instead focus on making CS3 compatible with both Intel-Based Macs and the current Macs. CS3 could be available in the next 18 - 24 months if you look at Adobe's rack record for major releases.
  • Art Design Technology

    The Dreadful Embarrassment, Now In Purple!

    Like most creatives who prefer working on Apples, I've been hanging out for some sort of concrete evidnece that the Adobe CS2 suite will run well/much better on the new Intel-based Macs under the Rosetta emulator, or that Adobe will release a Universal Binary update. Well I need a new mac within the next week, and decided to just go ahead and place an order for a 17-inch PowerBook any ways. I've also managed to find a two-tone purple laptop bag over at the Crumpler site named, The Dreadful Embarrassment.
  • Technology

    The First Duel Core Apples

    Bad punning aside, Apple have announced the first intel core duo macs: the MacBook Pro and iMac.
  • Design

    Bejing 2008 Olympic Mascots

    The Official Mascots of the Beijing 2008 Olympic Games are freakin’ gorgeous! They so kick ass over Syd, Olly and Dickhead, ...
  • Entertainment Technology

    Black iPods and iTMS Oz

    This has been a pretty big couple o’ weeks for Apple. New iMacs, new powerbooks, new G5’s and pro photography app ...
Load More By lucie
Load More In Design

Leave a Reply

Your email address will not be published. Required fields are marked *

Photos from Flickr