Which Came First? The Business Card Or The Logo? + Cereal

I’ve had an interesting couple o’ days with a freelance client I just picked up. I got the go ahead on tuesday-ish. On wednesday afternoon I get a call from the other person I’m working on this project with. Let’s call them Red Wolf. So Red Wolf calls me just as I’m leaving day job / full-time work early ’cause I felt like shit, and informs me that client X wants new logo by friday so he can whack ’em on business cards, and that I should give him a call. You bet I should give this guy a call. Who the hell decides to organise logo design three days before he goes to print? I’ll tell you who, people who think design is just about some pretty shapes ‘n’ colours. These are the people who think that they are also designers because they know some, or own a copy of Photoshop. AAARGGGGHHH!!!!!!

You know what, there are designers who take this approach, and I pity them. These guys only see the surface of what their craft is / should be, in fact they don’t even see it as a craft. Then there are the designers who take a good, well thought out and researched approach to their work. These are the guys who make informed and educated descisions on colour, shape, typography and etc., as well as using their artistic and intuitive sensibilities. What can I say there are designers, and then there are good designers.

Sigh! Everyone thinks they are a designer. Sorry to burst any bubbles, but chances are you are not. Using the lastest fonts won’t help you, neither will using white, grey and orange. Knowing basic concepts or buzz words such as consistency, usability, font, pixel or rounded corners isn’t going to perform any transformations either.

Logo is done now and I sent off an .eps and .ai files to client X so they could shove them infront of their print guy. I then got an email back with him saying he couldn’t open the files. Then another saying I opened it in Photoshop, but it’s cropped weird can you fix this. This e-mail was met with some grinding of teeth, and responded in such a way as to educate him succinctly and diplomatically on the ways of graphic design and print. All seems fine now.

On another note, I’ve actually been eating breakfast at work in the mornings now. Our ceo’s son got a whole swag of mini cereal boxes for free. They kinda fell of the back of a truck.

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