Apple has released new iPods with 20, and 40Gb capacities. Apple has also managed sleekify and shrink these new portable beasts ever so slightly.
Along with the new models comes the new ads/imagery Apple has gone with to tantalise the general trendy public with disposable income. Vector silohuettes of young hip dudes and dudettes grooving out with their prized iPods against one of five trendy vibrant colours. The American Apple site actually lets you switch and choose between a banana cadmium, must-have-magenta, terminally hip turquoise, livid lime and of course (& my favourite,) a gorgeously violently vibrant violet, depending on which particular shade of funk you feel like. Bastards didn’t do so for the Australian site.
The vector work is really nice, with a good balance of solid simple form and finer intricate lines for curly hair for example. The design of the iPod itself lends itself incredibly well to this sort of illustration style. Bright white pods and headphone cords add just the right contrast, while reminding us these ads are meant to sell iPods not funk*.
I like ’em and if I wasn’t already the proud recipient of an iPod implant myself, I’d probably feel as though I’d really need to buy one now. Yes that’s right, I’m in the 18-30 demo, and a designer. These ads were tailor made for moi.
BTW Apple has also upgraded the flat panel iMacs to 1 and 1.25GHz.
* Funk is an optional extra at no charge — Yet. The level of funk may vary between individuals.
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