Suspecting that their strongly branded Atheist
products may be treated differently by more religiously-oriented postal regions, Kickstarter success Atheist Shoes conducted an experiment. They sent 178 packages to 89 people in different parts of the US, each person receiving one package prominently branded as Atheist
merchandise, and one not. The results: packages with the atheist label were nearly 10 times more likely to be lost
, and took on average 3 days longer to show up when they did. Control experiments were also done in Europe and Germany — it’s definitely a USPS problem — via Slashdot
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