Facebook, Google, Twitter, and AOL have joined an alliance that has been set up to counter bad ads
, including those that deliver malware, direct users to scams, or try to sell counterfeit goods, said StopBadware, the promoters of the alliance.
The Ads Integrity Alliance was launched Thursday and has Interactive Advertising Bureau (IAB) in New York also as a charter member.
No individual business or law enforcement agency can single-handedly eliminate these bad actors from the entire web,
Eric Davis, Google’s global public policy manager said in a blog post on Thursday — via redwolf.newsvine.com
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