Google plans to penalise ‘overly optimised’ sites

Google is planning to penalise sites that overuse search-engine-optimisation techniques, according to a report.

Barry Schwartz over at Search Engine Land has posted an audio clip from a panel discussion at the recent South by Southwest confab, in which Google engineer Matt Cutts discusses the plans.

In search results, Google wants to level the playing field regarding all those people doing, for lack of a better word, over optimization or overly SEO — versus those making great content and great sites, Schwartz quotes Cutts as saying, in a rough transcription — via redwolf.newsvine.com