QANTAS attempt at Twitter promotion a PR disaster

QANTAS’ attempt at social media promotion has turned into a classic PR disaster, with users hijacking the promotional tag to insult the airline.

The airline’s official Twitter account asked its followers: What is your dream luxury inflight experience? (Be creative!) Answer must include #QantasLuxury.

But things quickly turned sour as many Twitter users barraged the airline’s account with negative submissions, as disputes with workers’ unions drag on.

User smurray38 wrote #qantasluxury is seeing your planes on Getaway not Four Corners.

Another user Beta_Boy said #QantasLuxury is grounding the fleet so I can fly with @VirginAtlantic instead.

#qantasluxury is outsourcing your unionized workforce but keeping your marketing team, said Obfusc8 — via