Google to use authors as search ranking signal

Google has started using individual authors not just the publications they write for as one of its criteria for ranking search engine results.

Starting on Tuesday, Web publishers will be able to highlight for the Google search crawler the authors of content such as news articles, blog posts, reviews, columns or short stories.

Publishers should link each author’s name to an author page on the same site which can contain an author’s biography, photo and links to other articles and external sites, like their personal web page — via redwolf.newsvine.com